seo course

What are Google's bots?

Google constantly seek out new pages and / or updated to add to your index and there is a charge of this program that is called Googlebot, the famous robots or spiders (spiders). So how Googlebots are calling the search bots whose sole mission in life is to collect web documents in order to build a database that is used by the search engine of its master.
The Googlebots employ a process based on algorithms that determine which sites to crawl, the frequency and number of pages to fetch from each site. These lists are comprehensive websites to identify links to other pages.

What is indexing?

Indexing is the processing of the pages scanned and is what creates the index that uses Google to give results when you search.
In fact, the robots do not keep our pages but the analysis and make an index of all the words they see and their location. In addition, process information in the TITLE tag and the ALT attribute content of the images, nor do they do with all that he has a page, for example, do not process the content of most Flash files or dynamic pages .

Just read HTML documents?

No, also extract index information or other files: PDF, PS (Adobe PostScript), leaves of Lotus (wk1, wk2, wk3, wk4, WK5, WKI, wks, wku, lwp) and Excel (xls), documents MW text, DOC, WRI, RTF, ANS, TXT, PowerPoint presentations (ppt) files, Microsoft Works (wks, wps, wdb) and swf.
This is done to give more results, in fact, can do a search indicating that we display only certain types of files, for example:
filetype: doc "search text"
In most cases, even when we do not have the software necessary to interpret, we show the option of seeing them as HTML or plain text.
Conversely, we can eliminate certain types of search results using a filter, for example:
-filetype: pdf "search text"

How often do we visit?

They say "regularly" but give no details, speak of many factors that can influence but, the truth is that often you access a site depends almost exclusively on PageRank you have. The higher, more will be visited regularly (wealth generates wealth). Then, they can do every day or take weeks.
Google PageRank and is proud of us know that is the heart of his whole system:
"The heart of our software is PageRank ™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to Improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools.

The work of affiliate marketing as are so simple would have difficulty believing how such a scheme can generate cash. In affiliate marketing, one is introduced to a system where an affiliate, who owns the Web site should display and announces other websites which are owned, in turn, to a merchant.
The merchant is the one who expects to generate sales with affiliate promoting your website. Once these links are clicked on by the people and makes a purchase, the merchant pays the affiliate a commission. It is simply promoting other websites through its own that an affiliate can earn the money to be as easy as possible.
The principle involved in affiliate marketing can be compared to the type of interaction of species in the ecology called mutualism where interaction between two species allows both of them derive advantage of the situation without injury. The result is a bond that allows co-exist in harmony in the community where they both move. Affiliate marketing allows affiliates get paid in recognition of what he could contribute. The traders, in turn, can advertise their products and ultimately be sold with the efforts provided by the member.
The reason why products advertised by affiliates through their websites generate many sales is because the number of people using the Internet is growing every minute. Each commodity announced this means you get all the attention you could possibly need to convince someone that is worth trying. This is the ultimate reason why there is money in affiliate marketing. More links a website promotes, the more chance sales will be generated. More sales generated, the happier the merchant, and the happier the merchant, the better for the affiliate professionally and financially.
Those who have pleasure in affiliate marketing have achieved the goals and dreams they could not do under ordinary circumstances. There are even those who have skyrocketed to the top simply because they have devoted their time and effort to perfect their knowledge of this business without even a little hesitation. You can be sure of the fact that there is money in affiliate marketing. He has only faced the fact that it is impossible to generate riches in this business overnight.
Well, not really. All he has to do is learn everything he possibly could about the industry in which he is. If he can master all the tricks relating to trade, then nothing will play

Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.
There are a number of forms of these types of promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.

Other variations on this are where you earn an amount for referring a visitor who takes some kind of action - for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.
Commissions are often a percentage of a sale but can also be a fixed amount per conversion. Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a 'coupon code' for their readers to use that helps to track conversions.

In the realm of SEO, black hat is the unethical approach to SEO and should always be avoided at all costs. Webmasters think the black hat SEO will bump their rankings quickly and sit on top of Google. That's not the case. At some point will be caught and bumped right out of the search engines and permanently banned.
Avoid shortcuts and clearly address of any company that promises you grim search engine ranking # 1 at night for a ridiculously low price (the fair TIMO cries!) Any practice that deliberately deceive the search engines should be avoided . The black hat only hurts the long term.
The black hat SEO includes the following unethical practices:

• Filling the keyword - putting too many keywords in your content / website (it has no such sense)
• Hidden text - that is putting white text against a white background
  The mask - one thing visitors see on websites but the content is presented in a different way to search engine spiders.
• Doorway pages - these pages for a way to hide (these "fake" pages do not have any?? No real content and are created to trick spiders and to align for keywords only).
• Filling the cookie - cookies are strings of text saved in the Web browsers on computers (as a result of third-party sites). The catch: Consumers visit that Web site within 60 days (a cookie is saved for 60 days) and make a purchase - as a result, the affiliate receives a commission from the sale fraudulent.
• Redirects - creating a full page of unique content and once you have aligned high, you redirect to another page on your site (ie your shopping cart page)

Aligning # 1 on GoogleYou can get to the top when it comes to Google rankings. First, you need to figure out how much you know about SEO and investigates the competition in its market. When you do so at the top of Google, the great things happening for you and your company! You start to get busy and you have MORE than enough business / customers.
Check out these white tips of the hat following:

• Spend at least 30 minutes a day working on your SEO - it pays to do this everyday worthwhile investment for your site / company!
• You do not have to know everything about SEO - there is much conflicting information out there. Investigate the various sites, resources, etc.. and choose what works best for your site / company!
• Outsource SEO work to a professional if you feel like you do not know enough about SEO - however, it helps to know the basics of SEO. A good SEO expert will always guide you in the right direction and investigate the companies / agencies reputable and make sure you hire an SEO pro!

White Hat (Ethical) SEO

A White hat SEO (white hat) is called an "ethical stance" that opposes the abuse of electronic media. Make the right thing: Optimize the texts (Locate the title and description where it should, just hover over the search that has real substance and consistently). Implements accessibility standards (an example to understand what a search engine that contains an image parameter should add alt = "text" and a short description). Creates a link structure: The sites need to redo the form of a link between itself.
A Black hat (black hat) is the opposite of White Hat, this attempt to run an intrusion on these, is considered an ethical SEO strapped. You can use low quality links or unwanted as pornographic sites, pharmacists, etc. Those who practice Black Hat SEO, "inflate" PR placing a link on a page with high page rank, but if this is removed the PR of the page fall into the next Google update.
A Blackhat SEO (spam) does the following: Cloacking: (a sewer hidden behind an apparently normal web, search engines or traveling without javascript dirty look at the content which is usually plain text, with h1, bold and lots of links that would never on the cover. This is the most widely used technique among spammers and is considered counterproductive because it is hidden text that should reasaltar web for users). Buy links (backlinks Google shows that it is illegal).
Establishment of farms (It is automatically generated content or copying garbage, try putting your pages in search engine indices, scattering in different servers, domains, different content structures). Abuses of keywords (A spam puts a title search words all types of one-to corner the greater number of web searches without coherence). Duplicate content (takes a text and places it on multiple pages to get more pages indexed). Hidden text (hidden links and keywords on a website, use hidden divs, fonts invaluable trick or white text on white background).
The biggest problem with Black Hat SEO are the consequences which may arise for the owner of the page. The most ominous is the complete elimination of Google results. This is usually due to SEO that Google detects and penalizes malicious page in this way.
Another important term to know is Gray hat, which refers to those practices that are between one place and another. Using both methods, as seen as more beneficial for the page.
Electronic Document Management Content Central ™ the All-In-One Document Management Solution makes document capture, retrieval, and management simple. It gives organizations quick and easy access to information. This all-in-one, browser-based document management system provides Access, Speed, and Security, what matters most to the organizations.

White hat SEO tips

When it comes to ethical SEO technique, the white hat is how aggressive you need to approach SEO. Just think about the "value" when it comes to white hat SEO. The white hat is ethical search engine techniques adopted by major players such as Google.
With aggressive tactic white hat SEO, "not until you reach it sooner" - every time! The white hat SEO is each element you add to your sites, blogs, etc.. that add value and credibility.

• Write content GRANDE, single
• Set the video / audio sites innovative
• Create a "constant community of merit"
• You want your site visitors see while a source of value-packed information (keep them coming back for more!)

No matter, what you are and what is your field, you can start your online business and increase your business by making website. Do not worry if you cannot invest any penny. You can start your online business even without money, but have no idea where to start. How can I start my online business without any investment? It's easy and the only thing that is required is consistency and strong will to achieve your goal.

How to start your online business?

Like other thousands of people, you can also earn money by making website. World's most popular online earning source is google adsense service. There is no any prerequisite to start your online website design.

What is domain name?

The first thing that is required is a website; we have to purchase a domain name to make our website online. You can find lot of cheap domain name registration companies offering cheap web hosting packages on their dedicated servers. They also offer, web design for business promotion and seo purposes. In fact, the domain name is a website name. You can register domain name with your own name or your company name according to the domain name availability. Different domain such as .com, .org, .edu and .net etc are available. After register your domain name, you have to get hosting for your website and it also require some charges.

But, do not worry; you can get your own free web site also. You can make your free blog on http://www.blogger.com or www.wordpress.com or register your free domain name on some free hosting provider sites.

After that you have register your domain name and web hosting you need how to make your own website. You can make your own website easily. It can be your official web site, personal web site, business website or seo website. If you do not know website building techniques, you can hire a web developer, make website via some free website or purchase cheap website. There are many websites who offer how to build a web site. Really, it's easy and you can build a web site himself. You can also download some free website tool to build website. They offer easy website creator techniques and even a person do not know anything abut web development can easily make web site.
After you have registered you domain name and website building, you need to register for google adsense account to start earning money. To register for Google Adsense, make your e-mail address in Gmail. For registering on google adsense account visit this URL https://www.google.com/adsense/login/en_US/

Web Site Design Tips:

This is very necessary for webmaster to design a google friendly website. If you're doing seo and you build a website for search engines, it is important to make sure that your website is a seo friendly.
You need do a lot of work to get the top ranking on search engines and get the best place. You have to ensure that you are giving your site the best possible chance to get that high ranking is needed. Follow the rules below and you're on the right track:

Frame

Let's start with a simple one, allowing its producers do not use frames on your website. It really was the past, but still some old fashioned programmers can use them. Important to consider that the frame can not be properly indexed by search engines and should really be avoided at all costs may.

Images, Flash and add text to video

However, Flash and there is becoming accessible to search engines still have problems with it. The best way is thinking about things that search engines can only read text, and so they will not be able to index your images, Flash or video files.
So what is it to add your image files on the file where you call an Alt tag can have descriptive text is important. The search engine about to read and index your files which will be appropriate.
Similarly, for sites with video files or Flash files, you describe what Web shows or does your video file to Flash page should include additional text.
Just a quick word on the entire Flash websites, this search engine to work with is a good idea of your site for search engines can copy an HTML. Otherwise you risk your site, not all indexes are being implemented.

Use Search Engine Friendly URLs

Many systems that URL with the normal numbers and symbols that make no indication of whether the page is about to generate. This can create serious problems, first, because there likely search engines will not index it. This as they see the reasons for their content and, therefore, often changing prices for dynamic indexing. It is about the search engine what your page will not be indicated.
The best way that this URL is descriptive text and forward slashes is made including handle. It's really important as the search engine to learn what's really on your page before they read it allows. In addition these URLs are dynamic because they are external characters on websites saying that the story is better to include. These URLs look like normal website directories are ready when they really are dynamic URLs.

Use the direct link to your website HTML Navigation

It is important to remember that although they look good search engine with JavaScript and Flash menus, you can cause a lot of problems. Many search engines can not follow the reasons for these links. So a search engine home page you will find and index your site forward, they will not be able to go on other pages.
Model menu and a text-based links are keyword targeted landing page will include text. Within your site, remember that almost every page of a very real chance of attaining a higher ranking, you do not need to do all to ensure design, content and site structure is optimized.
Finally, if you all are uncertain whether your menu is search engine friendly text in your page footer menu using keyword targeting with the principles described above has anything back. Alternatively you for your site and add a site map may be a link from its home page. These either can navigate to a search index engine and will ensure all pages on your website.

Create a meaningful title tags

It is important to all of your pages relevant titles. The search engine will read and to help them on each page of content is about to determine. To ensure your keywords to help you remember those words appear for the top post.
If you step above a search engine friendly website, you must follow. Besides that it also be user friendly so that you win every way. You and your users on your site rankings used effectively will be able to stand a chance.

Keywords are those specific words which are searched in a search engine. When you search any information on the web in any order, you open a search engine and write some keyword describing what you are looking for. At the other end, the search engine checks your desired keyword related information in its database and shows the results listing pages according to the words submitted. These words that are used to search anything called keywords or search terms. If you have used some search terms, you will know that even a single keyword shows a broad list of required information. To make your search better, you need to use keyword along with other words or a phrase. This gives more relevant search results. You can get some keyword suggestion from different online tools.

Importance of keywords

Keywords play an important role to increase traffic in your website. Keywords can be used in your website related to the search engine to offer you targeted traffic to you web pages. Keyword facilitates people who need your information or any product to reach you. For example, keywords are the contact numbers for your business and search engines like Google and Yahoo are like the telephone directory, this telephone directory list your contact and address in shape of keyword.

Which keywords are the best for my website?

Now, how you will decide that which keywords the best and relevant to your web pages? This is the most important to use top paying keywords and good keywords related to your website. For this, for a while consider you as a customer who goes to the shoe shop and asks for their required shoe. What type of questions you will ask to demand your required design, size, company and she price? And what words or phrase you will use? These will be your keyword and appropriate use of keyword in a phrase. Now in the same way, use keywords in phrases relevant to your product or web content.
List your keywords and phrases or get some help from adwords keyword tool, keyword selector tool or another keyword tool and also use keywords analyzer to find top paying keywords related to your website. Now use your keywords in your web content in an appropriate phrase and wait for the result. Remember, that a single popular keyword have a lot of competition to get top ranking in the search result.

Are you using popular keywords?

Do not expect that after using proper keywords and submitting your site to the search engines ensures the flood of traffic to your website. Seo is not a part time job, it require time and concentration as well as seo skill. Firstly, search engines can take several weak to process your submission. Secondly, some search engine considers many other factors such as site popularity and traffic to rank your site. Site popularity is determined by the back links to your site. Therefore, it is necessary to enhance your site popularity; you need to establish reciprocal links techniques.
Another important factor that most people forget while putting keyword position, the people may not enter the keyword or phrase in search engine as your keyword. So using keywords according to their nature is very necessary.

It is advised you use some keyword search tool or google keyword tool to find some good adwords keywords, ppc keywords and adsense keywords relevant to your pages. Don’t forget that your purpose is to get targeted traffic therefore, the more accurate and appropriate keywords, the more chances your site will be reviewed. https://adwords.google.com/select/KeywordToolExternal can help you get some good keyword according to your site.

Some keyword tips

Let me tell you guys that how I use my keywords:

1. Best Place For KeywordsThe best places of keywords in your pages include at the top of your page, in the headline, sub headline, in title, first and last paragraph. Search engine spiders are to as wise as you, they search for the exact keyword. Therefore if you really interested to boost up your traffic, then use specific keywords in the exact phrase. Try to use the keyword in the first paragraph, in the first line or sentence.
   
2. Keywords And META TagsUsing keywords in META tags always a good technique to enhance the site and keyword traffic. It doesn’t matter which tool you are using to design your pages, after you have finished your design, save your work and open the HTML coding. Check the HTML coding,
   Title: The sites title something that you show at the top of the browser screen in blue button. You can change the site title with very shot description and include one keyword.
   Description: Now do something same like title for the keyword and description. For keyword type some appropriate keyword and for site description, write a short sentence, this will be shown in browser when visitor will search your site and the search list will appear on the browser screen. You can write this description at least 25 words and include one or two keywords. It is better to use different site title and description and keyword for each page.
   
3. Keyword And ALT TagIf you add an image or picture, you can include an ALT tag containing a short description with a keyword. The search engine robot will read your ALT tag like META tag.
   
4. Put Keyword in Domain Name And Page TitleTry to find a domain name containing keyword such as seotips or seo_tips. This will get you additional fairy points same like including keywords in your page names.

 

Here are 100 tips to get Top Rank in all search engines. It is advised to act upon one step daily and achieve your goal.

1st Tip:

Decide the keywords you are going to include in your website and use some keyword suggestion tool and also check some other sites related to your site theme. It will help you determine the keywords. Write the keywords for each page. Use these keywords according to the nature of the content and use not more than 15 keywords in a page. Check the keywords density, with keyword density analyzer. Your first day should be to work only for keywords.

2nd Tip:

Set your goal and determine a keyword phrase, you want to promote for top engine ranking. Now write this phrase at least three times exactly and at least two times closely to that phrase e.g. search engine ranking tips 3 times and search engine ranking 2 times. If you are a new SEO, you should choose some keyword phrase with medium or low search volume because the high volume phrases have a lot of competition and it will take you time to get ranking.
Now use your phrase “search engine ranking tips” at least for 30% as your backlink names and three to five other supporting phrase for your chosen phrase for 70 percent of your title. When you will get 17 to 20 top ranking at any search engine, select some additional keyword title. You should keep record of your backlink titles in Google Webmaster Tools. According to google

• First Tip: To keep your keyword phrase at the top of an engine(s), get one backlinks with your title after every 17 days.
• Second Tip: Calculate your backlinks without a title as equivalent, in Search Engine Optimization effectiveness, to one with a title.

3rd Tip:

You should get 6 to 17 to quality, your site relevant backlinks placed on dissimilar website. Every week, place 5 new backlinks.

4rth Tip:

Make some free hosting pages and blogs on other website URLs. I recommend you should own at least 17 sites on different servers. Keep it mind that your sites must be updated to get top search engine raking. Web sites get search engine quality as they become older. So, it is best to own many websites and put your attention to get 5 back links per high engine hitter first. You should study the Google Analytics stats to analyze your work. If you can, then try to maintain at least 50 websites by hiring an extra web masters. You can make many of them free including blogs, spaces, forum, subdomains and groups.

Open Directory submission

(aka ODP Project or DMOZ) is a volunteer guide produced for the web. Including a major search engine Google is provided as an option (for a complete list see search engine results page). Given that any site listed with Open Directory can add value.
The good news is that the present is absolutely free. Bad news is that it means a yes or no answer no guarantee that you have accepted about the time change. In fact, any information you receive one way or the other can not.
To submit, again listed in Category "URL" link at the top of that category page will appear to be used to add searching. Fill out form, and it is - you've submitted.
If you are accepted, you should see your site appear within about three weeks. If not, you should resubmit. Note that for some time been a long three weeks due to editorial delays are listed in ODP. In December 2006, ODP that editing "was announced back then" situaion should be back to normal.
As with Yahoo, it is highly recommended that you take time to learn more about before submitting to Open Directory, so that you can get traffic to maximize the amount.
Search Engine Watch members how to access a wider than Open Directory Works page that guides you through the process of submitting to the directory.

Do a search on Yahoo.

The main result is that you return note "is run by the Yahoo crawler 'will (not" "The main results are looking for search engine results page). Despite this, Yahoo's own Web site, which by human editor is compiled independent "directory", is remarkable. Part 2 as mentioned, listed in the Yahoo Directory can help you add possible more crawler-friendly location, the result is based Yahoo, which is being received.
Yahoo's standard two deposit options, "which is free:", and "Yahoo Directory Submit," which includes a deposit fee.
Use a standard for presenting one presented for free for non-business class can. You'll know because if you are a non-commercial category is non-commercial class to try to submit, in addition to the standard offer alternatives Yahoo directory submission will be provided given the option, and discussed below.
When you free search engine submission option is available to pay Why choose? Just a rapidly changing time. If you use free alternatives presented, there is no guarantee that your deposit will be reviewed quickly or all is.
Your one non accepted for deposit commercial category is more likely that your content is openly commercial. For example, a site that sells running shoes on the front page to offer commercial and not accepted as is likely to be seen. However, if you have a page within the Web site that discussed in depth how to run different parts of shoes to choose the right type, then that page helpful accepted non-commercial information and thus can be considered.
As for commercial categories, Yahoo requires that sites for $ 299 per year for a Yahoo Directory Submit paid deposit fees. This fee does not guarantee that you will be listed only does that get you a yes or business within seven days no answer about being accepted. However, most of the decent sites are accepted.
If accepted, you will be one year later and fees collected reevaluated charged again, if you want to stay in the Yahoo commercial. Last year you decided to get traffic from Yahoo should review the fee again if it is worth paying. If not, you may not accept are listed, and you will not be charged.
But what about crawlers? If you originally signed up with Yahoo hoping to influence crawlers, will not leave their Yahoo directory listing because you have to leave by the crawlers? Not necessarily. Based on their properties will Crawlers site listings. Your site will rank well within a separate question whether the page is. However, after a year of existence, its web site other important links pointing to it can be. This means that Yahoo is losing its link to your order can not be much affected. If money is tight, you try to leave Yahoo listing, only to resubmit your rankings if you crawler - Based on the results is the effect one can find.
Annual fee applies only to professional groups. If you submitted for a non-commercial category using Yahoo Directory Submit and get accepted in that area, do not charge fees only once, on an annual basis. Adversely affect you, because you're a "recurring annual fee will be looking for a reference." However, rules and Yahoo Directory Submit, Yahoo in a position for an annual fee is for commercial directory sites.
How do you present? If you are a non-commercial category, for free to click "Suggest a Site" link that the top right hand corner of the page appears on Division are presenting. Bring a form submitted. Fill it out, and you did.
If you are presenting, you do not select a category. Instead, just use Yahoo Directory Submit Form. From there, Yahoo editors will choose a category for you. All you need to fill out the form that is submitted.
Above devices are listed with the bare essential Yahoo. If you're in a hurry, you can follow them and you probably will be listed and receive traffic from service. However, this important service for you before sending to be more prepared.
Search Engine Watch members have a detailed How Yahoo Works page that guides you also have access through this process. That is why it is better to select a category, rather than that Yahoo editors use the Yahoo Directory Submit service. Also listed in your Yahoo directory and its position being in crawler-based results says more about the relationship between. To become a member to use this information to learn more about, visit the membership information page.
Alternatively, you run a search engine optimization company to produce that experience to work with Yahoo to be considered. You must pay for your services, but it's worth the price for Yahoo to submit additional traffic you'll receive a carefully organized on is possible.
Outsourcing Search Engine Marketing Search Engine Watch members have access page that lists about search engine optimization companies selected articles.

Search Engine is powered by humans. Human editors compile all the listings that directories have. Web directory is listed with is important is important is because many people see these listings. Also, if you have listed with them, crawler-based search engines and so are likely to find your site and add it to your listing for free.

Preparation

Before submitting to any directory you want to prepare your site for this. This means that you prepare a 25 word or less description of your entire web site is written. Two or three key positions that report that you wish to use must be found.
Keyword research to help consider what your site instead of thinking on these terms may be best to set keyword phrases. A list of resources for the people search page that you would allow such research.
It is important that you write do not describe use marketing language. So, such Athletic shoes "as" and walking shoes "if you sold shoes and wanted it was for words," You are a "write only the facts described in this way" can: Buy Athletic shoes, running shoes are hiking boots and other shoes than our cross country trail finder try. You describe this as one who is full of marketing, publicity and do not want to dislike the Editor: The world's largest brand largest online shoe store with best prices!

The Google optimization process is not fully structured, but could result in the following steps:
1) Analysis of competition.
A competitive analysis will help us to know what strategies they are using those "fight" with our company to win the segment. Through this research we know your keywords, its strengths and weaknesses. This does not mean it will copy all of its attributes, but watching you learn. Learn about our competitors will be very useful to know where we can fight and how we improve.
2) Survey of Keywords.
Through a detailed study we know the keywords in place and largely used by the public they will target your company. Match in the keywords is an essential step for the success of their "virtual branch", since they will transport visitors from search engines or search engines to your website.
3) Development of a database for the site.
We must improve the site's pages, and if we start from scratch, create them. This step will optimize both the HTML coding (headings, metatags, etc..) And "site architecture" (internal structure of links to Web pages that compose your site) as the graphical interface of the website (content and design). Recall that a website that has a great design but not provide content that visitors need, is a sterile site.
4) Incorporation of keywords.
Once you choose the most effective keywords, we put on our website. These should appear on the most important pages (Home Page and Services page) and the right balance. An excessive repetition of the same would result in some Search Engines erase the site from their lists.
5) Review and building links.
Acquiring and quality related links pointing to your website generates 95% of success in trying to get high rankings in Search Engines. While increasing the Network Status for search engines is also important to have lots of links pointing to your pages, we see that the really important matter is the quality and degree of relationship of the same with your site.

Two of the three biggest search engines (Google and Yahoo) place great importance on internet more than ever, if you want to own a successful business needs a successful website you should know what it means to be friendly to search engines. And one of the main rules for optimizing your website for search engines is to create inbound links - links (links) from other sites pointing to your site. 10 years ago, when Google started changing the code to content (including inbound links) as the preferred way of determining the "relevance" of a website, the world changed. Webmasters immediately began trying to capture every link they could get. But this no longer works well although the inbound links are still important. In many ways are more vital than before. How then, got to get those precious links with text link? We are those 10 strategies: Comments on Blogs Change the way you read blogs of other people. It was always said that reading is good. But it's better if it interacts with bloggers. This makes them feel good. Validates what they are writing. Start a relationship between the two. And, here's the best part, gives an inbound link to your site. Blog Trackbacks Start a blog and relate to all those blogs you're reading in the form of a "trackback" in their post. Do not know what that means? Search for "trackback" on Wikipedia, or go deeper with a Wordpress.org tutorial. Implement this strategy, is an elegant way, easy and effective way of getting inbound links. Pay Per Click Ads PPC advertising is in fact an aggregate cost of marketing. However, it is a controlled environment for building reliable ROI, and a great way to build inbound links where you have control over the text used in the link text. Forum comments: Similar to participate in forums comments and trackbacks to blogs, participating in forums in your industry will enable relacionarce with other professionals, we keep abreast of current trends, and allow you to build inbound links in line with the signing of their posts. Build Other Pages some social sites allow you to create content and post it on their domain as new pages. A great example of this is Seth Godin's Squidoo.com. Creating content that focuses on a particular subject will engage readers and create more inbound links to your main site. Wikis The concept of a wiki (like wikipedia.org) is that readers are also contributors of content. Anyone who is logged can log in and change content. Understand that other readers of this content have zero tolerance for advertising and sales tactics, be careful with this. Be purely informative and helpful to its content. If the content passes the screening, you will have a small link at the outset that potentially will be seen by millions. Social networks MySpace and FaceBook in fact, but there is an explosion of social sites on the web. Come in and participate. Doing this allows you to interact and interact with other professionals, build inbound links. Social Bookmarking Different than social networking, social bookmarking is similar to how you add sites to your browser bookmarks with the difference that you add your favorite sites in one place, at sites like de.licio.us, ma.gnolia. com, spurl.com, rojo.com, Google bookmarks ... The goal is to help people discover these bookmarks, and find your site. An additional advantage of social bookmarking (and blog posts) is that you get "tag" their content with label words and phrases that are relevant to the content. These tags are used to identify the content in the search process. Sites organized navigation This is a variation of social bookmarking. There are sites that organize how people surf the web in an effort to make the process of finding content quickly and focused. StumbleUpon.com (available as Firefox plugin) is one of my favorites but others like Technorati (blog content), Digg (blogs, articles and news stories) and newcomer Trailfire (another Firefox plugin) allow a power surfing users, finding your site via inbound links. Request a link will not discard it yet. Asking another webmaster a link still works. (Always good to have a link page) However, with all the other options listed above, you quickly learn that this tactic is largely a waste of time and unproductive. There is a saying that goes: "Plan your work and work your plan" and this applies in the creation of links. The success of your website - and ultimately your business - depends on it! INKS-way to determine your ranking. Each link to your site is like a vote and the more votes you have, the higher ranked. In this article I will share important information and strategies to help you in the art of creating inbound links. Do not make these mistakes: Do not waste your time getting one way link service site Page Rank. One or two links from sites with Page Rank 5 + may be worth more than 100 links to sites with no PR. Be careful about buying links or you banned. If your website has only a few backlinks a day and the next day has hundreds, Google will see this and penalize you. Do not waste your time getting one way links are links that URL, you have to get text links.

Before starting, it is important to understand the basics ... A link is a way to navigate from one webpage to another. An 'internal link'; is a link within the same Web site. An 'external link' takes you to a Web page on a web site to a Web page on another website. The term 'backlink' is used when another website links to yours. There are 4 different types of links: URL links - this is simply a URL for a website that is a link. ELAC Text (static links) - is the most common type of link (when da click a word or phrase and a link) Image link - is simply an image that gives Click to navigate to another web page. Dynamic Links - These types of links are in another programming language called Javascript and while also leading to a web page to another, have 'code' further, to perform special functions. (These types of links can appear in many different ways) It is important to recognize these types of links, even if you are not familiar with web design and programming. Not have to memorize the codes, just learn to identify each type of link. The links provide navigation routes for human visitors and for spiders (crawlers, robots, bots). Stated simply, a spider is a computer program that goes to websites and collects information. Search engines use spiders to visit and index a website. This means that collect information on your website and then list them in their search results. When search engine spiders index your website, they follow the links to get from one page to another. It is important to know that search engines can not follow 'dynamic links, and no follow HTML links that have a special code on them that says' no follow'. The place where the 'no follow' is commonly found in meta tags. Meta tags are information that is available only for spiders and not seen by human visitors. If spider can follow a link from another website to yours, you can receive visitors but the link would have no value from the perspective of SEO - Posicionamiento Web. What types of links you get? Generally there are 2 types of links: One-way links - one way link is when another website is linked to its Web and you do not you link to them. Reciprocal links - A reciprocal link is when a website is linked to its web site and you link them back to them. The unidirectional links are more valuable in the eyes of search engines. However, each link has its own individual value based on: How relevant is your site to the text in and around the link, how much authority does the website that is linked to his, and so on. It is also important to know that you can get links that have no value in the eyes of search engines, but they can bring hundreds or thousands of visitors .. Generally speaking, the more Web sites link you better. However, building links takes time and energy and if you focus on getting 'links' high quality, you get a bigger return on your investment. What is a quality link.? Links that will bring reputation to the page (that shows search engines that other related websites consider important), and links that give you PageRank. Sometimes both simultaneously, sometimes not.. To achieve a high ranking of your website, you have to get links for keywords objectives. For this reason we must begin with a research of keywords. Another important point is that your page is optimized for the keyword you are targeting. If you focus on creating one-way links to your site but the texts of the links do not appear on your page, probably wasting your time. (I say probably assuming you have some competition for the keywords chosen, if there is no competition then there is no problem). In this case a site that has few links one way but a good on-page optimization is likely to be better positioned. Or if you're building one way links to your site but these are not just URL links and text links, a site that has less links with better quality (text) will probably be positioned above. Ideally, you have to build many unidirectional links with text that includes primary and secondary keywords that your page is optimized. Google also uses Latent Semantic Indexing which (in short) means that studying the synonyms of keywords in your page. This is to prevent spammer techniques. Their algorithm looks at all the words on your page and how they relate to one another. So it makes no sense to build one way links if your content is not relevant. First you have to optimize your site for visitors. Then you and highlight your keywords. Then, get unidirectional links with text containing your keywords, ideally getting them Web sites that relate to yours. Yes, Google also looks at the relationship between the content of your website and the content of websites that link it. A few links to your site from your company websites of other companies in the same category will be more valuable than many links from sites about video games for example.

There are many legends about something that has no a priori scientific definition, something like the recipe for Coca Cola. All we tasted their wisdom to make it, but nobody is able to reproduce accurately. But how and to what is calculated based on our Page Rank.
It would be unfair to say that the Page Rank is calculated as the square root of the sum of the two sides squared. Obviously we define to Google, as an algorithm, even team is behind, because despite the magic that some believe that Google is sometimes do manually, the company philosophy to make sense of the information of millions of websites, can not be a manual task. So if we think of google algorithms, we can, as in every computer, do a little reverse engineering. So it is very important to know how google calculate page rank.

What variables in the calculation of Page Rank?

About a year ago there were those who held the idea that accumulate the highest number of links to your own web page made up the Page Rank. From a logical stand point, not a bad idea considering that the Page Rank in short, is nothing but a popularity rating. If our site gets many links means it's very popular .... Right?
This proposal was not without foundation and it is true that Google is fairly supported this conclusion, so that webmasters began to realize that spamming, for thousands of sites became more popular your website, not only for users outside the advertised content, but Google itself, which felt deceived by these techniques greatly expanded to popular sites that did germinate links and more links for hundreds of public forums.
After several updates Google reacted. And it is quite absurd to think that you can fool par excellence who defines the game, simply because what happens is that the end of each item is put new rules.
Google takes action and then determines what I call particularly the 'quality of links'. If you look or use the Google webmaster tools http://www.google.com/webmasters can see how many links there to our website.

Why?

Well the answer is simple. Not all the links on our site prove to be quality links to google and relevant to our site. When Google crawls the content of Web pages, ranks pages by their content, and is able to draw thematic relations. It would be very suspicious link from a website that offers sunglasses, as a web 100seotips because ... .. What the link brings the user looking for sunglasses?
Will this mean that the link is not relevant? Well actually it is. These links have no weight in the calculation of our Page Rank, they are simply discarded, but be careful, that does not mean that from that page of sunglasses, we can recover traffic. This does not mean that the link is useless, of course if it is, if the goal is to raise our Page Rank.
Can you give a link quality independently?
We can not really do have a quality link or not. That quality, in our bond, it is given by the environment, where it is located, which, beyond being a reference to our site, and what that entails, it is very unlikely to think that our Page Rank is being served from some special links we have defined.
As I said a couple of times from this page, everything is much simpler than it seems. No magic. And if anyone thinks that what Google is unfair, that values, who is more unjust, and why.
When Google gets an algorithm capable of providing quality links, that's when it determines that a page can do inherit quality standard to the page referenced.
This means that a page with Page Rank 6 can linker to another, barely relevant, and the second can of overnight, displayed as a page with Page Rank 4. Really a popularity rating of 4, is the right to a page that has just appeared as new in Google, and barely contained coverage?
Following this has created a black market of companies that have dedicated themselves to promote traffic links. I'll sell you my Page Rank 7 site with a link to that reaches your Page Rank 6. The Page Rank 6 reaches, using the same philosophy sell links on your page to give Page Rank 5 to other pages, and so on.
Logically, this deteriorates the philosophy of the concept of Page Rank, since pages completely unknown and with little relevance in the form of overnight, is positioned as popular websites, which is a lie, and use this privileged position to embezzle the concept and enriched by a hoax.
Google changes its algorithm again determines the link agreements, purchased, and misused, and decides to be ignored in its calculation of Page Rank. This means that thousands of web pages that were sustained with little backlinks to their sites, only with 2 or 3 links purchased from websites of high Page Rank, positions became ridiculous, completely destroying the roots, and at a stroke, with the companies had based their core business to speculate on a specific concept of Google, and was not intended that some were giving.
Now many will explain the reason for the delay in their Google Page Rank Update this last time. Google "was working on it!"

And then now how is it going?

Then at the end of all this discussion we return to the top, but not at the beginning of this document, but the first line of this blog. Internet appreciates good content as the best weapon to compete online. If your content is good and useful, users will tell Google, put in a good place, that this content interests me, serves me, and exactly what I'm looking for when I put these words in the search.
Today Google has an algorithm for calculating Page Rank highly compensated. On the one hand, valuing only what are quality links, and should be part of the equation, where they come and Page Rank are the pages that provide, and how the growing volume of these links.
Of course, "if the page grows in quality links, the page is popular."

So what must be done to increase the Page Rank?

Only one thing can be done. Give your users the information they expect when they visit your site. I visit because they expect to find either the content that you now have your users come back to visit, or because they hope to find how your site presents and think about the content you characterized.

 

Search Engine Optimization Off the Page

(Off page SEO) and how to grow the popularity of a website.

In the area of development of links, there are many important factors to remember. After all, development of links is the most important in achieving a high position in search engines.
There are many things that can significantly impact the growth and spread of links to your site as.

• Make sure your site has something that others would be interested to link webmaster.
• Create content that people want to link, even if not directly give economic value, this site worthy of being linked raise the authority and position of every page of your website.
• Whenever possible, try to have your keywords in many of the links pointing to your pages.
• Sign up for blogs and forums, participating or exchange links with sites related to your topic.
• Create your discussions on topic.
• Look for places where you can get free high quality links (such as local libraries or chambers of commerce).
• If you have a good internal content, try to get direct links to your internal pages.
• Write articles and affiliate to sites with more authority.
• Start a blog and writes interesting and unique about your issues, products, news and other sites in your community.
• Comment on other sites with helpful comments, relevant and valuable.
• Participate in forums to learn what your potential customers think is important.
  
  What questions do often?
  How could solve their problems? etc. ..
  
  While developing a great website is half of the equation of SEO, the other half is advocacy.

Search engines are very particular regard to improving their ability to detect manipulation and artificial junk bond, thus an effective SEO you want to promote your sites in total length must use a process of development of natural and organic links in order to succeed in seo.

On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.
This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.
Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.
There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.

On page optimization tips:

1. URL Naming:If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
2. Title Tag:Title tag, the first words that you place your keywords Place and after using the word can attract visitors
3. Meta Description:Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
4. Meta Keywords:Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
5. Use Alt Text for Image Optimization:Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
6. Static URL:Remember that all of your important pages should be short and static URLs.
7. Use Headings:H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
8. Valid HTML:Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
9. Robot. Txt:Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
10. Sitemap XML:Create your XML Sitemap XML Sitemap using search engines crawl your pages.
11. Keep Your Body Text To ReadUse your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
12. Internal LinkInternal link between the construction related posts

Formula of keyword density in SEO

An integral part of any campaign for search engine optimization (SEO) is the research and choose keywords for your website. This is basically the words or terms that you are trying to defend in the search engine. Do you sell PEZ dispensers? Then you may want to use "fish", the "providers", "candy flavored" or the most popular items, such as "Star Wars PEZ. Once you do choose these keywords, you need to enter keywords in the content and tags of your website is considered relevant for search engines when ranking your site. This includes the copy on your website, and all page titles, heading tags and links. It is not an easy process, but necessary for SEO.
When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.
Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.
There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.

1. Count how many words you have on your page.
2. Count how many times you have used your keyword
3. Apply this formula
   
   Keyword density = ([key word count]) * 100 / (total word count]

For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"

• - Total Word Count: 500
• - Applications of FISH keyword: 12
  
  Density of "fish" = (12 * 100) / 500
  The keyword density for "FISH" on page is 2.4%

SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.
Volacci is the main company of Drupal SEO and very passionate about their online success. By the end of your contract you will have at least much additional business from your website as you spend on our services ... or work for free until you do.

Positioning of images: Image Optimization for Google

There are ways to optimize your image to come out in the first results for a given search. Optimizing these images is not as complicated as many think, the factors that influence the positioning of images are:
Filename: You have to put a name according to how you find your image. A name containing the keywords. For example, if you have a picture of a 1970 Pontiac GTO, Pudes not upload the photo with the name you put the camera default img1968.jpg have to raise it with the name Pontiac GTO-1970.jpg
The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.
Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.
Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.
Google Image Labeler: Use Google Image Labeler http://images.google.com/imagelabeler/ this will help your images in scrambled the top of the search engines allowing others to categorize your pictures. It's a pretty fun tool. Simply enable the Google Image Labeler from Google Webmaster console.
These tips will get you a better position your pictures and therefore have more traffic to your web site.

Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server. This server analyzes the page where you insert the code and, depending on the contents therein, generates a code that displays a series of ads for companies that are related to the theme of the page.
In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.
Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.
What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.
Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.

How much money will I make?

Google does not provide any amount of money for each 'click', varies with each advertiser, and it is Google that decides this amount. However, in every moment you can see how much money you're winning.
Google sends a check to your home at the end of each month provided you earn more than $ 100. Anyway, the end of each year sends you a check for whatever amount of money you'd be.

Can you insert AdSense on pages in another language?:

Of course. Check out this article in which Google announced the start of the AdSense program in Spanish, Arabic or another language.

How do I know which type of ads to insert on my website?:

Insert the URL of your website and see the result

PageRankTM (PR)

is a numeric value that represents how important a website is online. Google becomes the idea that when a web site places a link (link) to another, is in fact a vote for the latter.
The more votes has a page will be considered more important by Google. Moreover, the importance of the page that casts the vote also determines the weight of this vote. In this way, Google calculates the importance of a page thanks to the votes received, taking into account the importance of each page that casts the vote.
PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.
Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').
In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.
If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.
One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.
The algorithm 'PageRankTM' was patented in the United States on 8 January 1998 by Larry Page. The original title is "Method for node ranking in a linked database ', and was assigned patent number 6,285,999.

1. If your website has the Welcome screen,

   make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site "traditionally" because Google can not read Flash pages and therefore can not access the rest of the site.

2. Sure not to have broken links.

   Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.

3. Check the labels TITLE

   The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.

4. Check the META tags

   Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.

5. Check ALT tags

   ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.

6. Check your frames (frames)

   A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.

7. Have you got dynamic pages?

   It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.

8. Regularly update

   This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.

9. Robots.txt

   This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).

10. "Cahe Cache or not?

    Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:

• META NAME = "ROBOTS" CONTENT = "NOARCHIVE"
• With that prevent robots from caching and archiving our pages.

Terms used in SEO

Log FileThis is a file created by a web server or proxy server which contains all information about the activity on that server.
PPC (Pay Per Click)Search engines where advertisers pay present the results of that search every time someone clicks on your link. The major PPC search engines today are Google Adwords, Overture and Espotting.
Crawler / Spider / Robot / SpiderA program designed to crawl the web by following links between pages. Is the usual form used by the major search engines to find pages later part of their databases
Click Through Rate (CTR) Ratet for clickks is the number of times a link is followed by sailors, divided by the number of times that the link is shown (in turn called printing).
Content: Information available on one page including images, texts and any other information provided regardless of its format.
Dynamic Content:Pages generated usually from the information in a database and the demands made by the navigator. This kind of content usually has the character "?" Within the URL.
IP Address Internet Protocol Address: identifies a computer connected to the Internet.
Directories:Databases are made by humans. Web pages indexed and are found in directories or subdirectories cataloging at their own discretion. The largest and most important are Yahoo and Open Directory Project.
Doorway Page:Page designed and optimized for a browser and a particular keyword. The use of multiple pages of this type allows the same content is positioned properly in different browsers. This strategy is highly penalized by the major search engines.
Deep Linksare links to pages that are several levels below the domain root.
Cross Links:Link consists of multiple websites in order to improve search engine positioning. If detected by search engines domains can be penalized.
Filters:Specialized software to detect fraudulent practices or penalized by search engines. If the filter detects a search engine one of these practices directly apply a penalty to the website.
Frames:Most search engines can manage web sites with frames (frames). Although difficulties have yet to try a website for 'frames' that one without 'frames'.
HTML:Hyper Text Markup Language is the language used to write static pages for the World Wide Web and to specify links to pages and objects.
JavaScript:Known script programming language that has broad support in browsers and Web development tools with this language you can write scripts.
Keywords Or Keyword:Found on Web pages that describes the product, service or information presented by Web sites. Placed into the Meta tag "Keywords". Many search engines obviate the meta tag "keywords" due to misuse that has been made of them, so it is very important to clarify the standards used by search engines and directories.
Link Popularity Or League:It is a measure of the importance of an Internet website based on the number of external links is the website. It is one of the most important factors used by the major search engines to sort the results presented to sailors. The popularity of leagues (link popularity) defines how important a website. Search engines believe that if many sites have links to your site, its content must be of high quality. Conclusion: the higher the popularity of links, the higher the position in Google. Another important thing is that a connection of a website with a 'link popularity' very high at your site has a connection higher than a site that borders low.
Site Map:The availability of a site map has two advantages: it is much easier for visitors to find their way around the site, and makes it much easier for a search engine indexes your site.
Meta Search:Websites specializing in consulting various search engines simultaneously and present the information in a comprehensible and orderly.
Meta Tags:They are HTML tags that contain keywords for which your website will be found. The met tags are very important when positioning a Web site because search engines rank pages according to the met tags they find. The most used are the title, description and keywords.
Search EnginesA search engine or unbuscador is a system that seeks and indexes websites and allows users to find what is on those sites through keywords. One Stat lets you know from which search engines visitors are coming to your site.
Much Content:In most text (context) that is available on a website, more information than a search engine can collect from a Web site. This has a positive effect on the trial of the website.
Domain Name:This is the text name corresponding to an IP number from a computer connected to the Internet.

Indexed Pages:This number represents the total number of pages visited and indexed by Google in its website. This number can conclude to what extent the site is indexed by a search engine.
WebSite Optimization:A thorough analysis of the HTML code, tags, keywords, web statistics, etc.That is, the design, structure and contents that make up a Web page in order to bring it to the top of search engines, or the first results of search engines, most popular.
Website Optimization For Search Engines:
The process of modification and analysis of web pages to get to position the page in the highest positions within the major search engines. The analysis is comprehensive because it includes labels and tags titles, codes and Web design. Check out our promotions website optimization or search engine optimization.
Page Rank:The Google Page Rank is numerical value assigned by Google to each page present in its database. This value is calculated by Google using special algorithms based on qualitative and quantitative evaluation of the external links on each website.
Entry Pages:Indicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number, if not the top of the list.
Exit PagesIndicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number in this list, unless you have a lot of dynamic content on your site that users see only one time.
Search Keywords / Phrases:These are the words that users employ search engines in order to reach a website. One Stat lets you know what search words your visitors are using to find your site. As the list of keywords can increase you know that keywords important to find your site are ignored by search engines and added to the META KEYWORD tag of each page to improve the performance of your site in search engines.
Criminalization:Punishment imposed on a particular page from a search engine as a result of using positioning tactics contrary to the editorial standards of that form. Such punishment often results in the loss of positions and the disappearance of the website, sometimes all, of that form. All projects are NeoMinds search engine positioning tactics accepted by Google and other search engines without penalty futuristic.
PFI (Pay for Inclusion):Some search engines and directories charge a fixed amount to consider and review the inclusion of a specific page in its database. This payment does not guarantee in any case, a particular position for the revised website.
Platform:
The operating system (Windows XP, Windows 98, MacOS, Linux, etc.).
Flash Portal: Flash can speak with a marketing campaign with search engines. Search engines are always looking for text in a webpage, and some sites display designs search engines with no text to index. When a search engine views a page with flash during indexing, the site can be indexed only when the search engine can go around this introduction (e.g. a link that says 'skip intro').
Web Positioning in Search Engines:Web positioning in search engine optimization is the why certain techniques are seeking high positions under certain searches on search engines.
Relevance: Affinity of a page including a listing of results of a search with the subject or information sought by a navigator
Server:A computer that hosts information available to users (called clients) on the Internet or other network.
Referring Site: The URL of a website that has a link that serves as a reference for visitors to come to a site.
Titles Different Pages:Each page on a website has its own subject, it is very important that the title of the pages tells whether your context contains. A search engine can judge by its title page.
Top 10 Seekers:Page listed in the top 10 search engine results for a specific keyword or phrase.
First Time Visitors: The number of visitors accessing your site first. It identifies a visitor for the first time by the absence of a cookie.
Visitors Returners:The number of visitors who stayed at their site in a period prior to being returned and have returned. It determines whether a visitor is no returner through a cookie. Visitors returnees are counted only once in the period but have multiple entries to the Site. port period.
Unique Visitors:Unique visitors are day visitors only on a given day. A visitor can only be a first-time visitor or a visitor nonreturner. Unique visitors are counted only once during the period several times while accessing a website. Number of visitors accessing our website over a specific period of time from a particular IP address.
Page Views:Each time a page is downloaded by the user. In terms of entries to the site only HTML pages, dynamic pages and forms considered page views, no access to images, audio, video or advertisements.
Average Page Visitors:The number of pages each visitor views on average.
3-Way Link Exchange:How to link exchange agreement between three sites, a site of links to site b -> b link to another site c -> c link to another site.
Algorithm: Algorithm is a formula that is used by the search engine to categorize sites
Anchor text: A text is a hyperlink.
Backlinks: Backlinks are links from other websites to your website or web page. In the world of SEO, the more backlinks you have, the higher the page-rank of your site.
Black Hat SEO:This is an unethical SEO method used to classify your site as a site with hidden letters, black background, etc.
BLS:backlinks.
Cache: Cache is a storage area engine search database where you store all web pages.

Cgi-bin: cgi-bin is the name of the folder that contains the interface of the gateway binaries and scripts.
Cloaking: A black-hat system delivers customized content to a website search engine spider but hiding the code or information to visitors.
DoFollow:Standard of incoming links that do not have the attribute "nofollow".
Firefox:A web browser developed by Mozilla that is free to download and offers an alternative to Microsoft Internet Explorer.
Folksonomy:Social networks managed by the same social network users. Examples include del.icio.us, "technorati.com" and "flickr.com".

Website Optimization is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.

According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.

Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.

We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.

In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.