seo course

What are Google's bots?

Google constantly seek out new pages and / or updated to add to your index and there is a charge of this program that is called Googlebot, the famous robots or spiders (spiders). So how Googlebots are calling the search bots whose sole mission in life is to collect web documents in order to build a database that is used by the search engine of its master.
The Googlebots employ a process based on algorithms that determine which sites to crawl, the frequency and number of pages to fetch from each site. These lists are comprehensive websites to identify links to other pages.

What is indexing?

Indexing is the processing of the pages scanned and is what creates the index that uses Google to give results when you search.
In fact, the robots do not keep our pages but the analysis and make an index of all the words they see and their location. In addition, process information in the TITLE tag and the ALT attribute content of the images, nor do they do with all that he has a page, for example, do not process the content of most Flash files or dynamic pages .

Just read HTML documents?

No, also extract index information or other files: PDF, PS (Adobe PostScript), leaves of Lotus (wk1, wk2, wk3, wk4, WK5, WKI, wks, wku, lwp) and Excel (xls), documents MW text, DOC, WRI, RTF, ANS, TXT, PowerPoint presentations (ppt) files, Microsoft Works (wks, wps, wdb) and swf.
This is done to give more results, in fact, can do a search indicating that we display only certain types of files, for example:
filetype: doc "search text"
In most cases, even when we do not have the software necessary to interpret, we show the option of seeing them as HTML or plain text.
Conversely, we can eliminate certain types of search results using a filter, for example:
-filetype: pdf "search text"

How often do we visit?

They say "regularly" but give no details, speak of many factors that can influence but, the truth is that often you access a site depends almost exclusively on PageRank you have. The higher, more will be visited regularly (wealth generates wealth). Then, they can do every day or take weeks.
Google PageRank and is proud of us know that is the heart of his whole system:
"The heart of our software is PageRank ™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to Improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools.

The work of affiliate marketing as are so simple would have difficulty believing how such a scheme can generate cash. In affiliate marketing, one is introduced to a system where an affiliate, who owns the Web site should display and announces other websites which are owned, in turn, to a merchant.
The merchant is the one who expects to generate sales with affiliate promoting your website. Once these links are clicked on by the people and makes a purchase, the merchant pays the affiliate a commission. It is simply promoting other websites through its own that an affiliate can earn the money to be as easy as possible.
The principle involved in affiliate marketing can be compared to the type of interaction of species in the ecology called mutualism where interaction between two species allows both of them derive advantage of the situation without injury. The result is a bond that allows co-exist in harmony in the community where they both move. Affiliate marketing allows affiliates get paid in recognition of what he could contribute. The traders, in turn, can advertise their products and ultimately be sold with the efforts provided by the member.
The reason why products advertised by affiliates through their websites generate many sales is because the number of people using the Internet is growing every minute. Each commodity announced this means you get all the attention you could possibly need to convince someone that is worth trying. This is the ultimate reason why there is money in affiliate marketing. More links a website promotes, the more chance sales will be generated. More sales generated, the happier the merchant, and the happier the merchant, the better for the affiliate professionally and financially.
Those who have pleasure in affiliate marketing have achieved the goals and dreams they could not do under ordinary circumstances. There are even those who have skyrocketed to the top simply because they have devoted their time and effort to perfect their knowledge of this business without even a little hesitation. You can be sure of the fact that there is money in affiliate marketing. He has only faced the fact that it is impossible to generate riches in this business overnight.
Well, not really. All he has to do is learn everything he possibly could about the industry in which he is. If he can master all the tricks relating to trade, then nothing will play

Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.
There are a number of forms of these types of promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.

Other variations on this are where you earn an amount for referring a visitor who takes some kind of action - for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.
Commissions are often a percentage of a sale but can also be a fixed amount per conversion. Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a 'coupon code' for their readers to use that helps to track conversions.

In the realm of SEO, black hat is the unethical approach to SEO and should always be avoided at all costs. Webmasters think the black hat SEO will bump their rankings quickly and sit on top of Google. That's not the case. At some point will be caught and bumped right out of the search engines and permanently banned.
Avoid shortcuts and clearly address of any company that promises you grim search engine ranking # 1 at night for a ridiculously low price (the fair TIMO cries!) Any practice that deliberately deceive the search engines should be avoided . The black hat only hurts the long term.
The black hat SEO includes the following unethical practices:

• Filling the keyword - putting too many keywords in your content / website (it has no such sense)
• Hidden text - that is putting white text against a white background
  The mask - one thing visitors see on websites but the content is presented in a different way to search engine spiders.
• Doorway pages - these pages for a way to hide (these "fake" pages do not have any?? No real content and are created to trick spiders and to align for keywords only).
• Filling the cookie - cookies are strings of text saved in the Web browsers on computers (as a result of third-party sites). The catch: Consumers visit that Web site within 60 days (a cookie is saved for 60 days) and make a purchase - as a result, the affiliate receives a commission from the sale fraudulent.
• Redirects - creating a full page of unique content and once you have aligned high, you redirect to another page on your site (ie your shopping cart page)

Aligning # 1 on GoogleYou can get to the top when it comes to Google rankings. First, you need to figure out how much you know about SEO and investigates the competition in its market. When you do so at the top of Google, the great things happening for you and your company! You start to get busy and you have MORE than enough business / customers.
Check out these white tips of the hat following:

• Spend at least 30 minutes a day working on your SEO - it pays to do this everyday worthwhile investment for your site / company!
• You do not have to know everything about SEO - there is much conflicting information out there. Investigate the various sites, resources, etc.. and choose what works best for your site / company!
• Outsource SEO work to a professional if you feel like you do not know enough about SEO - however, it helps to know the basics of SEO. A good SEO expert will always guide you in the right direction and investigate the companies / agencies reputable and make sure you hire an SEO pro!

White Hat (Ethical) SEO

A White hat SEO (white hat) is called an "ethical stance" that opposes the abuse of electronic media. Make the right thing: Optimize the texts (Locate the title and description where it should, just hover over the search that has real substance and consistently). Implements accessibility standards (an example to understand what a search engine that contains an image parameter should add alt = "text" and a short description). Creates a link structure: The sites need to redo the form of a link between itself.
A Black hat (black hat) is the opposite of White Hat, this attempt to run an intrusion on these, is considered an ethical SEO strapped. You can use low quality links or unwanted as pornographic sites, pharmacists, etc. Those who practice Black Hat SEO, "inflate" PR placing a link on a page with high page rank, but if this is removed the PR of the page fall into the next Google update.
A Blackhat SEO (spam) does the following: Cloacking: (a sewer hidden behind an apparently normal web, search engines or traveling without javascript dirty look at the content which is usually plain text, with h1, bold and lots of links that would never on the cover. This is the most widely used technique among spammers and is considered counterproductive because it is hidden text that should reasaltar web for users). Buy links (backlinks Google shows that it is illegal).
Establishment of farms (It is automatically generated content or copying garbage, try putting your pages in search engine indices, scattering in different servers, domains, different content structures). Abuses of keywords (A spam puts a title search words all types of one-to corner the greater number of web searches without coherence). Duplicate content (takes a text and places it on multiple pages to get more pages indexed). Hidden text (hidden links and keywords on a website, use hidden divs, fonts invaluable trick or white text on white background).
The biggest problem with Black Hat SEO are the consequences which may arise for the owner of the page. The most ominous is the complete elimination of Google results. This is usually due to SEO that Google detects and penalizes malicious page in this way.
Another important term to know is Gray hat, which refers to those practices that are between one place and another. Using both methods, as seen as more beneficial for the page.
Electronic Document Management Content Central ™ the All-In-One Document Management Solution makes document capture, retrieval, and management simple. It gives organizations quick and easy access to information. This all-in-one, browser-based document management system provides Access, Speed, and Security, what matters most to the organizations.

White hat SEO tips

When it comes to ethical SEO technique, the white hat is how aggressive you need to approach SEO. Just think about the "value" when it comes to white hat SEO. The white hat is ethical search engine techniques adopted by major players such as Google.
With aggressive tactic white hat SEO, "not until you reach it sooner" - every time! The white hat SEO is each element you add to your sites, blogs, etc.. that add value and credibility.

• Write content GRANDE, single
• Set the video / audio sites innovative
• Create a "constant community of merit"
• You want your site visitors see while a source of value-packed information (keep them coming back for more!)

No matter, what you are and what is your field, you can start your online business and increase your business by making website. Do not worry if you cannot invest any penny. You can start your online business even without money, but have no idea where to start. How can I start my online business without any investment? It's easy and the only thing that is required is consistency and strong will to achieve your goal.

How to start your online business?

Like other thousands of people, you can also earn money by making website. World's most popular online earning source is google adsense service. There is no any prerequisite to start your online website design.

What is domain name?

The first thing that is required is a website; we have to purchase a domain name to make our website online. You can find lot of cheap domain name registration companies offering cheap web hosting packages on their dedicated servers. They also offer, web design for business promotion and seo purposes. In fact, the domain name is a website name. You can register domain name with your own name or your company name according to the domain name availability. Different domain such as .com, .org, .edu and .net etc are available. After register your domain name, you have to get hosting for your website and it also require some charges.

But, do not worry; you can get your own free web site also. You can make your free blog on http://www.blogger.com or www.wordpress.com or register your free domain name on some free hosting provider sites.

After that you have register your domain name and web hosting you need how to make your own website. You can make your own website easily. It can be your official web site, personal web site, business website or seo website. If you do not know website building techniques, you can hire a web developer, make website via some free website or purchase cheap website. There are many websites who offer how to build a web site. Really, it's easy and you can build a web site himself. You can also download some free website tool to build website. They offer easy website creator techniques and even a person do not know anything abut web development can easily make web site.
After you have registered you domain name and website building, you need to register for google adsense account to start earning money. To register for Google Adsense, make your e-mail address in Gmail. For registering on google adsense account visit this URL https://www.google.com/adsense/login/en_US/

Web Site Design Tips:

This is very necessary for webmaster to design a google friendly website. If you're doing seo and you build a website for search engines, it is important to make sure that your website is a seo friendly.
You need do a lot of work to get the top ranking on search engines and get the best place. You have to ensure that you are giving your site the best possible chance to get that high ranking is needed. Follow the rules below and you're on the right track:

Frame

Let's start with a simple one, allowing its producers do not use frames on your website. It really was the past, but still some old fashioned programmers can use them. Important to consider that the frame can not be properly indexed by search engines and should really be avoided at all costs may.

Images, Flash and add text to video

However, Flash and there is becoming accessible to search engines still have problems with it. The best way is thinking about things that search engines can only read text, and so they will not be able to index your images, Flash or video files.
So what is it to add your image files on the file where you call an Alt tag can have descriptive text is important. The search engine about to read and index your files which will be appropriate.
Similarly, for sites with video files or Flash files, you describe what Web shows or does your video file to Flash page should include additional text.
Just a quick word on the entire Flash websites, this search engine to work with is a good idea of your site for search engines can copy an HTML. Otherwise you risk your site, not all indexes are being implemented.

Use Search Engine Friendly URLs

Many systems that URL with the normal numbers and symbols that make no indication of whether the page is about to generate. This can create serious problems, first, because there likely search engines will not index it. This as they see the reasons for their content and, therefore, often changing prices for dynamic indexing. It is about the search engine what your page will not be indicated.
The best way that this URL is descriptive text and forward slashes is made including handle. It's really important as the search engine to learn what's really on your page before they read it allows. In addition these URLs are dynamic because they are external characters on websites saying that the story is better to include. These URLs look like normal website directories are ready when they really are dynamic URLs.

Use the direct link to your website HTML Navigation

It is important to remember that although they look good search engine with JavaScript and Flash menus, you can cause a lot of problems. Many search engines can not follow the reasons for these links. So a search engine home page you will find and index your site forward, they will not be able to go on other pages.
Model menu and a text-based links are keyword targeted landing page will include text. Within your site, remember that almost every page of a very real chance of attaining a higher ranking, you do not need to do all to ensure design, content and site structure is optimized.
Finally, if you all are uncertain whether your menu is search engine friendly text in your page footer menu using keyword targeting with the principles described above has anything back. Alternatively you for your site and add a site map may be a link from its home page. These either can navigate to a search index engine and will ensure all pages on your website.

Create a meaningful title tags

It is important to all of your pages relevant titles. The search engine will read and to help them on each page of content is about to determine. To ensure your keywords to help you remember those words appear for the top post.
If you step above a search engine friendly website, you must follow. Besides that it also be user friendly so that you win every way. You and your users on your site rankings used effectively will be able to stand a chance.

Keywords are those specific words which are searched in a search engine. When you search any information on the web in any order, you open a search engine and write some keyword describing what you are looking for. At the other end, the search engine checks your desired keyword related information in its database and shows the results listing pages according to the words submitted. These words that are used to search anything called keywords or search terms. If you have used some search terms, you will know that even a single keyword shows a broad list of required information. To make your search better, you need to use keyword along with other words or a phrase. This gives more relevant search results. You can get some keyword suggestion from different online tools.

Importance of keywords

Keywords play an important role to increase traffic in your website. Keywords can be used in your website related to the search engine to offer you targeted traffic to you web pages. Keyword facilitates people who need your information or any product to reach you. For example, keywords are the contact numbers for your business and search engines like Google and Yahoo are like the telephone directory, this telephone directory list your contact and address in shape of keyword.

Which keywords are the best for my website?

Now, how you will decide that which keywords the best and relevant to your web pages? This is the most important to use top paying keywords and good keywords related to your website. For this, for a while consider you as a customer who goes to the shoe shop and asks for their required shoe. What type of questions you will ask to demand your required design, size, company and she price? And what words or phrase you will use? These will be your keyword and appropriate use of keyword in a phrase. Now in the same way, use keywords in phrases relevant to your product or web content.
List your keywords and phrases or get some help from adwords keyword tool, keyword selector tool or another keyword tool and also use keywords analyzer to find top paying keywords related to your website. Now use your keywords in your web content in an appropriate phrase and wait for the result. Remember, that a single popular keyword have a lot of competition to get top ranking in the search result.

Are you using popular keywords?

Do not expect that after using proper keywords and submitting your site to the search engines ensures the flood of traffic to your website. Seo is not a part time job, it require time and concentration as well as seo skill. Firstly, search engines can take several weak to process your submission. Secondly, some search engine considers many other factors such as site popularity and traffic to rank your site. Site popularity is determined by the back links to your site. Therefore, it is necessary to enhance your site popularity; you need to establish reciprocal links techniques.
Another important factor that most people forget while putting keyword position, the people may not enter the keyword or phrase in search engine as your keyword. So using keywords according to their nature is very necessary.

It is advised you use some keyword search tool or google keyword tool to find some good adwords keywords, ppc keywords and adsense keywords relevant to your pages. Don’t forget that your purpose is to get targeted traffic therefore, the more accurate and appropriate keywords, the more chances your site will be reviewed. https://adwords.google.com/select/KeywordToolExternal can help you get some good keyword according to your site.

Some keyword tips

Let me tell you guys that how I use my keywords:

1. Best Place For KeywordsThe best places of keywords in your pages include at the top of your page, in the headline, sub headline, in title, first and last paragraph. Search engine spiders are to as wise as you, they search for the exact keyword. Therefore if you really interested to boost up your traffic, then use specific keywords in the exact phrase. Try to use the keyword in the first paragraph, in the first line or sentence.
   
2. Keywords And META TagsUsing keywords in META tags always a good technique to enhance the site and keyword traffic. It doesn’t matter which tool you are using to design your pages, after you have finished your design, save your work and open the HTML coding. Check the HTML coding,
   Title: The sites title something that you show at the top of the browser screen in blue button. You can change the site title with very shot description and include one keyword.
   Description: Now do something same like title for the keyword and description. For keyword type some appropriate keyword and for site description, write a short sentence, this will be shown in browser when visitor will search your site and the search list will appear on the browser screen. You can write this description at least 25 words and include one or two keywords. It is better to use different site title and description and keyword for each page.
   
3. Keyword And ALT TagIf you add an image or picture, you can include an ALT tag containing a short description with a keyword. The search engine robot will read your ALT tag like META tag.
   
4. Put Keyword in Domain Name And Page TitleTry to find a domain name containing keyword such as seotips or seo_tips. This will get you additional fairy points same like including keywords in your page names.